Skechers USA, Inc. is an American lifestyle and performance footwear company.
Headquartered in Manhattan Beach, California, the brand was founded in 1992 and is now the third largest athletic footwear brand in the United States.
Skechers was founded in 1992 by Robert
Greenberg, who had previously founded L.A. Gear in 1978 (he stepped down as CEO of that company the same year he founded Skechers).
Greenberg sought to focus on the casual footwear market. Skechers early products were utility-style boots and skate shoes.
The company has since diversified to include athletic and casual styles for men, women, and children, as well as performance shoes.
The company offers many footwear categories: a lifestyle division that includes Skechers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and Skechers GOwalk footwear. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise.